>
FROM THE EDITOR

Who can see your browsing right now?

24 Jun 2026

I get this question a lot, so let me answer it plainly.

Right now, as you browse, several different parties can see parts of what you're doing. The exact list depends on where you are and what you're using — but here's the general picture.

Your internet provider

All your traffic routes through their network. They can see every domain you visit — not the specific pages on HTTPS sites, but the sites themselves. Health searches, finance sites, news you read. They have a timed, dated log of it.

In the US and several other countries, they're legally permitted to sell that data. Some do.

The websites you visit

Every site you visit knows you were there — your IP address, your browser, your device, how long you stayed, what you clicked. Many also carry third-party trackers that follow you to the next site, and the one after that.

Your network administrator (if you're at work or school)

If you're on a managed network, the administrator can typically see the same view your ISP has at home — domains visited, times, device identifiers. Some corporate networks go further and inspect traffic in more detail.

Other people on public Wi-Fi

Open networks — coffee shops, airports, hotels — are unencrypted at the network level. Other users on the same network can potentially intercept unencrypted traffic. Incognito doesn't change this. HTTPS helps but doesn't close it entirely.

RIGHT NOW — WHO SEES WHAT
Your ISP
Every domain you visit · Timestamps · Device ID
Each website
Your IP · Device info · Time on site · Clicks
Ad networks
Cross-site profile built from tracking cookies
With a VPN
ISP sees only encrypted tunnel. Much less exposed.

What actually changes this

A VPN removes your ISP from the picture. Your traffic goes through an encrypted tunnel — your provider sees that you're connected to a VPN server, nothing more. For public Wi-Fi, it encrypts everything leaving your device, so other users on the network can't intercept it.

It doesn't make you invisible to websites you visit — they still know you're there. It doesn't stop ad tracking from cookies. But it removes the party with the broadest view of your behaviour: the company routing all your traffic.

I've been testing a few options and I'll have a proper recommendation in the next issue. In the meantime — if the above list is longer than you expected, it's worth thinking about.

Next issue
The VPN I actually use — and why
Testing done. Recommendation coming.

Sam Feldman
Sam Feldman
"A good banner has no fixed form and has no inherent meaning."
Austin, TX · https://sams.blog/weekly
RELATED READING
VPN — what it really does, and what it doesn't
Is a VPN worth it? An honest breakdown
That free VPN? It's probably selling your data

Frequently asked questions

Does a VPN make me anonymous online?+

No. A VPN encrypts your connection and hides your traffic from your ISP and other network observers, but websites can still identify you through cookies, browser fingerprinting, and account logins. A VPN protects your network layer — not your identity layer.

Are free VPNs safe to use?+

Many free VPNs fund themselves by logging and selling your browsing data to advertisers — the opposite of their stated purpose. Research from Privacy International has found multiple free VPN apps sharing user data with third parties.

When does a VPN actually help?+

A VPN meaningfully helps when using public Wi-Fi (coffee shops, airports, hotels), when your ISP sells browsing data, and when accessing region-locked content. It adds less value when you're on a trusted home or work network.

You’re About to Get the Exact Security Setup I Built for My Own Parents — the One That Actually Works

Most people have one layer of protection. They’re missing three.

  • The 3-layer setup I’d never skip — stripped to what matters.
  • Who’s really watching you — your browser, your provider, and the “free” tools selling your data. How to shut them out.
  • A 30-second leak check — most people’s passwords are already out there. See if yours are, and what to do.
  • Pull your info back, data brokers are selling your address and number right now. Here’s how to get removed.

20 minutes, start to finish — then it runs in the background. Enter your email and I’ll send it over.

Something went wrong — please try again.
You're in — check your inbox shortly.
100% confidential. Unsubscribe anytime.